Home | Brand Alnasa: Primps - from the unknown to the known.

Do you see the logo just above this text...well it was an idea which was lying idle in my mind and needed to be exposed to the whole world, but was not forced until i found myself at a college in Ghana.

The story begins with me landing at primps, which formerly was called prominence Aviation College...a place where my instinct to interfere with the status quo and to cause a tsumasi of vital significance begun.

HOW IT ALL BEGUN

My life experience at Primps did not start on a smooth note, as many of my friends came to think of. When I got to campus, the atmosphere was like, come to study, pas and go king of environment. It was such a time that there was little recognition for this college. Carefully, I gathered details from the dustbin- looked out for neglected ideas and saw an opportunity to make a name.

After approaching the head of the college, I suggested to him that the college needed re-branding from the bottom to the top. He got confused, but after explaining to him what i meant, I was asked to suggest a new name for the college. It was my first time of tackling a re-branding job, so the pressure and imperfection was huge, however, big or small. It just worked out perfectly.

The branding took shape and involved the name, the colour, logo design, website creation, management and staff costume design, new vision and mission statement, and even the Student Representative Council.

It also took the college for international recognition; having gotten an opportunity to hold exchange programmes with Babson College of USA, and Aiesec International for exchange programmes with their students.

Their renewing of the accreditation with Institute of Commercial Management(I..CM) was taken to a new and refreshing level, while the Ghanaian educational body, GES ( Ghana Education Service) granted her a national service opportunity to her students, the first of its kind given to a private professional centre in the Western part of Ghana.

MY ADVICE

Primps looks to me as an Iconic figure and their doors are always open to me. I am proud of what came out of me. I must say this was the opened door into my world of corporate branding.

If you need any help for your company to undergo a branding, please let me know to assist you.

This has become one of my CREATIVITY SIDE, so create something out of nothing.

A SEMINAR